Cartoon Network and Scholastic To Publish Ben 10

In a deal that should have been made a long time ago, Cartoon Network has announced a deal with book publisher Scholastic to release a line of books and guides based on their successful Ben 10: Alien Force cartoon.

As the parent of a kid who loved Ben 10, it’s been frustrating not being able to find much in the way if Ben 10 merchandise. Cartoon Network has been making more and more announcements regarding this franchise, so hopefully that will change.

Here’s the official announcement:

Reading just got a lot more action-packed as Cartoon Network Enterprises (CNE) announced today an expanded publishing program for its leading boys brand, Ben 10 Alien Force.  The global licensing and merchandising arm for the television network has signed Scholastic, which will publish a full line of readers, novelizations, handbooks and chapter books for Ben 10 Alien Force. The new publishing program will be launched across all tiers of retail this fall.  Scholastic joins Modern Publishing, which recently renewed its deal with CNE for color and activity books based on Ben 10 Alien Force, andDel Ray Manga, an imprint of Random House, for manga and cine-manga that is currently available at retailers nationwide.  

“We have had great success with the Ben 10 publishing program thanks to the rich content from the series and expansiveness of the Ben 10 universe,” said Christina Miller, senior vice president of CNE.  “As Ben 10 continues to take root as an evergreen brand in the boys action category, having strong programs in place with the right partners will continue to be critical to our ongoing success, and adding Scholastic to our roster is a tremendous opportunity to deepen our publishing product for the brand.”

“We are thrilled to add Ben 10 to our licensed publishing list and to continue our successful relationship with Cartoon Network,” said Debra Dorfman, VP, Publisher for paperbacks, novelty and licensing, Scholastic Trade book publishing. “Ben’s world, complete with aliens, adventure, and mystery, is rich with the best kind of storytelling that Scholastic looks for in a successful book series for young readers.”