It’s about time one of the big two publishers aired a prime-time commercial. These big summer events like Secret Invasion and Final Crisis are made for promoting and attracting non-traditional comic readers.

The only “if” I see in this situation… I don’t know that Secret Invasion or Final Crisis are the best comics for this type of promotion. Both require previous knowledge of the respective Universe and events to gain full enjoyment.

Still, it could entice new readers to check it out and then search for the background info. Here’s the info on the commercial:

It’s the comic book event that has everyone from Entertainment Weekly to The Wall Street Journal buzzing and now the years top-selling comic, Secret Invasion, makes its television debut on ESPN2 tonight! During tonight’s telecast of the Bricktown Showdown, the minor league baseball championship, beginning at 8pm EST, an ad for the Skrulls’ “Embrace Change” cause will run multiple times. As part of this partnership with MiLB, fans attending the game will also receive Thunder Stix promoting the upcoming Iron Man DVD & Blu-Ray discs (on-sale 9/30); Skrull Masks promoting Secret Invasion; and copies of Marvel Adventures: Iron Man #11andMarvel: Your Universe Saga.